Muhlenhaupt + Company reimagines REST

One of the best things about is that it’s attracted some great, engaged readers. Some of them really like the book; a few are quite critical, but in a thoughtful way; and many find ways to build on the ideas, and put them to work in their own lives.

Today I saw a fabulous example of readers reinterpreting the book: designers at the creative agency Muhlenhaupt + Company produced three new designs of the cover of REST. I’ve always been very happy with Nicole Caputo’s cover design, but these are marvelous.

I had no idea that this Designing the “Rest” Book Covers project was going on; I found out about it through Twitter.

Here’s what they say about the project:

Designing a book jacket presented Muhlenhaupt and Company’s creative team with a different set of obstacles but not unlike many the team has confronted with similar projects before ultimately delivering outstanding results.

The “Rest” book cover project allowed the designers to showcase their creativity and their interpretation on what “Rest” – the book and the concept – means to them.

The Web site provides some more information about each design, and how the designers thought about the challenge.

They’re each great designs, and even though they’re quite different each one works. I also like how each designer zeroed in on a different aspect of the book’s argument, and made it the centerpiece of their design. I often say that people see different things in the book; this makes that really visible.

So thanks, Muhlenhaupt + Company, and especially “Naz” Luzzi Castro, Veronica Llamas, and Bill Heemer. This is the best Christmas ever!